Starting a new business requires a lot of work. The most important step to be taken beforehand is to build a brand identity. Most business owners face a bit of confusion when it comes down to brand identity and corporate identity. The first thing to do is get the facts straight and overcome the confusion.
Corporate identity and brand identity are two very different parts of your business. These two aspects are often considered to be the head and tail of a coin. Each represents authenticity of a business. Yet, both the identities have to coexist to make your new business into a success.
Brand identity is concerned with the functions of the business. It is a showcase of what exactly your company promises to deliver to all the consumers. The brand identity includes a number of functional aspects of your company, such as the value, your company's business objectives and various features of your company. Having a brand identity should reverberate with your company. It is a tool to market your products or services to an audience.
Branding can include a simple slogan, symbol, sign etc. It is used to stand out and get recognized among every potential consumer. Branding is a trademark; it is distinct and should cause awareness in the market about your business functions to attract more consumers. Brand identity is the way how you portray your business and how your business is perceived by the consumers.
Whereas, corporate identity is nothing more than various graphic designs or logo designs for your company. A corporate identity design works as a visual image for your business. This corporate identity design plays a major role when it comes down to marketing for your company. This is one of the more important aspects to have when you want consumers to remember your company.
The logo design or corporate identity design should be associated with your company at all times. This visual aid helps the consumer to remember what you are and what you do. The graphical design works wonders for marketing and promoting your business. The logo design is printed on a number of company materials and works as a promotion tool all on its own.
The potential consumer, looking at your brand identity and corporate identity for the very first time, should be attracted to do business with you. The messages that are portrayed should be able to convince your customer to spend money within your company and to do business with you. But it is very important that you and your business deliver what exactly whatever is being promised.
This will work two ways for the benefit of your new business. First, there will be brand awareness. More and more potential customers will bring you a generous amount of business. Secondly, your business will hold ground in the competitive market to operate smoothly.
Every customer should be able to perceive your company in a very positive way. You should provide such unique models and methods to operate your business. The brand identity of your business shall not fall short of being creative and express the true image of your company.
The Main Benefits of Branding are;
1. It Creates Emotion
Branding helps to engage your customers on an emotional level for the products you sell. Brands such as Nike and Disney have been capitalizing on branding for decades and it has been essential to building a relationship with their customers.
2. It Helps You Launch Further Products or Services
Building a Brand name for one group of products will benefit other products you launch later on.Your customer will recognize your company and be more likely to try the new products as they already know who you are. The importance of branding is that it helps to prolong and compliment your current and future business growth.
3. It Helps Your Bottom Line
Effective branding builds repeat customers through trust and recognition which in turn improves your business sales revenue. A great example of this is Tiffany's: their little blue box branding creates want and need (and headaches for husbands everywhere). They can price accordingly because no matter what customers will still buy it due to the brand.
4. It Reduces Future Marketing Costs
When your brand is recognizable your marketing costs may be reduced with repeat customers. Ongoing marketing campaigns may not need to be as intense or as expensive when launching a new product or service.
5. Create Top of Mind Awareness
Anytime a person goes shopping, they try to recall the popular brands for the products or services they need. Good branding creates an impression that will stay with your customer when they are making a purchase. People tend to stick to the brands they know, love and trust.
6. It Separates You From Your Competition
You probably have several rivals in your market and so you need to stand out from them. Once again the importance of branding can be acknowledged as helping you to express how and why you are different from your competitors.
The importance of branding becomes apparent when customers start picking your brand over others in the market. Your brand should build trust, earn respect and become your customers "go to' product. Obtaining favor over the competing brands is a characteristic of success for any business.
The importance of branding and how it affects your business is remarkable enough to consider investing time and money in. We here at Zina Dolls Hair Collection offer this service and will be able to work with you in this area and will help you to implement business branding methods to ensure your success.